For SMEs to remain an economic driving force they will need to become more sales-driven as well as modernizing their marketing and communication. In his lecture Bakas will outline ideas and suggestions as well as giving some inspiring examples in this context. Furthermore, Bakas will come with practical tips, advice and nice examples to show how entrepreneurs can take best advantage of the digital transformation. Finally, Bakas will be urging SMEs to work together and organise their lobbying better, as well as embrace co-creation and co-production. Older SMEs can learn from the daring, bravura and targeted networking of young SMEs. And young SMEs can learn from the experience and wisdom of the older generation. Bakas comes equipped with tips, advice and examples that will be recognizable to all.